Snapchat for Business: A Marketer's Guide
Thu Apr 13, 11:30 AM - Thu Apr 13, 1:30 PM

Learn tips for turning Snapchat and other social media over to employee advocates and brand ambassadors to grow your brand and have fun along the way. Find out what it takes to be noticed, gain new followers and transform your employer brand. Ms. Collins will share how to start with a mission statement, give your social channels a human voice, encourage the conversation and get real.

Key Takeaways:
Know if Snapchat is right for your audience
How to Use Snapchat in the Most Snapchatty Way
How to Measure Snapchat (It can be done)

Carmen Shirkey Collins received the 2016 PR News Social Media Professional of the Year award for her work as the Social Media Lead for Cisco’s Talent Brand team. She manages the @WeAreCisco social media strategy to create personal connections with current and future talent by harnessing the employee voice.

You can find her @cshirkeycollins on Twitter and Instagram, and follow her blog posts on her Website www.carmenshirkeycollins.com. Otherwise, you can find her boating in Tampa Bay looking for elusive seashells.

When | Thursday, April 13, 2017
Time | 11:30 a.m. – 12:00 p.m. is Registration and Networking
12:00 p.m. to 1:30 p.m. is Lunch and the Main Program
Location | TBD, Tampa
Price | Members $30 | Non-members $50 | Students $25
*Online registration closes Tuesday, April 11 at 5pm Eastern. Event day walk-up registrations incur an additional $5 charge.


AMA Tampa Bay

In order to navigate today’s complex, dynamic healthcare environment – as well as the ever-changing communications field – marketers must stay abreast of industry trends, strategies, and tactics that will keep healthcare options top of mind for patients.