Event Location

Neighborhood: Westshore District

Station House

260 1st Ave S.


St. Petersburg, FL 33701

Description

When it comes to the connected consumer, there are few innovations in technology more hailed than the promise of Internet of Things (IoT). Your brand is what other people say about you when you're not in the room.


Start on : February 16, 2017 5:00 PM Thursday
End on : February 17, 2017 6:00 PM Friday

Event Details

Creating Big Value with Big Data … The Role of Consumer Measurement
When it comes to the connected consumer, there are few innovations in technology more hailed than the promise of Internet of Things (IoT). According to Gartner Research, consumers will be using more than 13 billion connected devices worldwide by 2020. From personal devices like smartphones, wearables and luggage, household devices like thermostats and fridges, and even the connected car, the general consensus is that all of these devices will come together to create a new wave of convenience and connectivity. But is this hype justified?

The promise of the Internet of Things is compelling, but we are still in the very early stages of adoption. What will it take to move beyond the “fad” of the latest gadgets to a truly interconnected world?

This session highlights why measurement will play an integral part in understanding and driving consumer demand for connected devices, and presents some of the issues and challenges that need to be overcome before the true value proposition of the Internet of Things will be realized.


Brand Like A #Boss
Stevie & Fern shares why working with global brands such as Heineken & The Womens Tennis Assocation, or local challengers like Station House & The Hall on Franklin, the formula doesn't change. Unearth your core values and beliefs to deliver a promise that creates meaning for your consumer. Brand like a #boss is a 1 hour workshop guiding you to better understand how your brand is personified.

People Attending Creating Big Value with Big Data … The Role of Consumer Measurement & Brand Like A #Boss | Startup Week

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