The very best, highest quality (e.g. Rolex watches and superior jewels), least pretentious jewelry store I've ever visited or at which I've shopped. Its inconspicuous, out-of-the-way location (distant from trendy south Tampa) is swell. One can come in dressed to the nines or in Levi jeans and an unremarkable shirt or blouse. Everyone is welcome, which is really swell and unusual.
Pros: Every employee--with a special "Thank you" to Sarah and Derrick. Each employee knows all there is to know about the high quality watches and jewels on display or that are available. The interior layout and architecture of the Kiefer shop, which is due north of Tampa, are the best I've seen. Because Kiefer Jewelers is "Far from the madding crowd," no noise intrudes between customers and the people in sales, This fact is more significant than one might think when answers and information are crucial to shoppers. Some else, not me, should write a first-rate essay comparing the acoustics of a symphony hall and that of fine shops, automobile dealerships and banks. This comparison is not so strange as one might believe.
Cons: NONE, unless, unlike me, you prefer a complementary Pepsi-Cola to a Coca-Cola. Perhaps I err. Kiefer might have both and much more from which to choose.