Upcoming Events at The Chart House
Fri Mar 27, 7:30 AM - Fri Mar 27, 10:30 AM
The Chart House
7616 Courtney Campbell Trail, Tampa, FL 33607
Community: Westshore District
Description
The Healthcare Shared Interest Group is proud to bring Lisa Arledge Powell, President of award-winning PR firm MediaSource, to Tampa Bay for a powerful presentation about strengthening your communications program with brand journalism.
Event Details
The Healthcare Shared Interest Group is proud to bring Lisa Arledge Powell, President of award-winning PR firm MediaSource, to Tampa Bay for a powerful presentation about strengthening your communications program with brand journalism.
“Brand journalism” is discovering and creating news content on behalf of a brand, and some of the nation’s top healthcare organizations – including The Ohio State University, Wexner Medical Center, Nationwide Children's Hospital, and Arnold Palmer Hospital for Children – are using it to boost reputation and drive consumer activity.
At this can’t-miss event, Lisa will share how to:
Use brand journalism to attract national news media coverage, such as on NBC News and in the Wall Street Journal.
Share compelling content on company-owned media channels, such as Facebook, Twitter and Instagram.
Run your marketing team like a newsroom.
Get executive buy-in for brand journalism.
Lisa, a former television news reporter, works with the nation’s top hospitals and healthcare organizations to get their messages to target audiences. She is an industry innovator in brand journalism and a sought-after public relations thought leader. For over 16 years, MediaSource, based in Columbus, Ohio, has specialized in healthcare communications and partners with a vast group of academic medical centers and other brands.
Space is limited, so please register today to reserve your spot!
7:30 a.m. | Hot Breakfast & Networking
8:30 a.m. | Presentation
9:45 a.m. | Questions & Answers
10:00 a.m. | Meet & Greet with Speaker
“Brand journalism” is discovering and creating news content on behalf of a brand, and some of the nation’s top healthcare organizations – including The Ohio State University, Wexner Medical Center, Nationwide Children's Hospital, and Arnold Palmer Hospital for Children – are using it to boost reputation and drive consumer activity.
At this can’t-miss event, Lisa will share how to:
Use brand journalism to attract national news media coverage, such as on NBC News and in the Wall Street Journal.
Share compelling content on company-owned media channels, such as Facebook, Twitter and Instagram.
Run your marketing team like a newsroom.
Get executive buy-in for brand journalism.
Lisa, a former television news reporter, works with the nation’s top hospitals and healthcare organizations to get their messages to target audiences. She is an industry innovator in brand journalism and a sought-after public relations thought leader. For over 16 years, MediaSource, based in Columbus, Ohio, has specialized in healthcare communications and partners with a vast group of academic medical centers and other brands.
Space is limited, so please register today to reserve your spot!
7:30 a.m. | Hot Breakfast & Networking
8:30 a.m. | Presentation
9:45 a.m. | Questions & Answers
10:00 a.m. | Meet & Greet with Speaker
