If you haven't heard of the Highball Highway tour, you are in for a treat as this event is touring the East coast with delicious bourbon and iconic bites for all to enjoy. On this tour, Jim Beam will be highlighting their ultra-refreshing cocktail, the Highball, and pairing it with delicious food from some of your favorite local eateries. This delicious pairing is known as, “The Highball Formation”.

On May 25th, from 6 pm to 8 pm, come join us at American Social, one of the best bars in Tampa, and try some local food paired with great whiskey. On the following night, May 26th, you can join us at Crabby's on the Pass in Treasure Island, near St. Pete Beach, for a similar experience with delicious bourbon paired with some oceanic cuisines.

Entry to this event is free, so make sure you register now to secure your spot.

Register Now!

(JIM BEAM® CITRUS HIGHBALL)  (INGREDIENTS: 45ml Jim Beam® White Label, 20ml fresh lemon juice, Soda water, Crushed ice, Slice of lemon, Sprig of rosemary)

 

(THE HIGHBALL FORMATION) (Paired local bites with a delicious Jim Beam® Highball)

The Highball Highway tour is an iconic trip through the 'United Tastes of America' celebrating the unique flavors of local chefs and bartenders. With so many dishes and drinks from delicious restaurants and bars, they really wanted to highlight the hospitality community in each of the cities they visit as well as treat locals to the different ways to enjoy a Highball.

For some, a Highball is just an ordinary cocktail, but if you mix the perfect amount of Jim Beam with crisp soda water, fresh citrus, and a few ice cubes; you've got yourself the perfect drink. From their newest offering, Jim Beam Orange to their upscale Jim Beam Black, mix one of the best bourbons with a little soda water and you’ve got a cocktail that you can enjoy all night. 

 

The tour kicks off in Florida, proceeds through D.C. and Maryland, then up the East coast through N.Y. and Jersey while documenting the diverse range of flavors that make the 'United Tastes of America' so unique and tasty.

Get out of the house and support one of your favorite local restaurants and bars on the Highball Highway! For more events in Tampa and St. Pete events, 813area is your go-to guide for all things to do in Tampa.